We build the systems your business runs on, and we stay.
We move you off tools that don’t fit, build what’s missing, and bring AI into the work where it saves real time, including custom agents that work with the products you already use. Then we keep it working: every engagement includes a named lead, scheduled check-ins and new features every month.
Built around your businessScheduling, follow-up, operations, custom AI agents and the work nothing off the shelf fits.
Supported every monthThe person who built it checks in, fixes, and adds to it.
Yours to keepYour domain stays in your name. Your data is exported whenever you ask.
Most small businesses run on tools built for someone else.
A booking app, a payment tool, three spreadsheets and a group chat, each doing part of the job. The gaps between them are filled by people, usually the owner, and the work that falls through them is the work that costs money.
The usual fix is an agency that builds something, sends an invoice and disappears. Six months later nobody can change it. We work the other way round: the build is the start of the engagement, and support is the part we sell.
Three ways in. One way of working after.
Every engagement starts with one of these and continues with monthly support.
- 01
Migrations
Move off Square, Shopify, Wix, Squarespace, WordPress or whatever you run on now, to something you own that we host and look after.
- 02
AI and SOP integration
We review the SOPs you already have, show where AI fits, and build it: custom solutions and custom agents that carry out the work.
- 03
Custom builds and AI agents
Custom software built from the plans you have, and custom AI agents that work with the products you already use.
Where we usually start.
The processes that cost an established business the most time, and the ones off-the-shelf tools handle worst.
- 01
Customer scheduling
Booking, intake and staff rotas built around your rules, not a booking tool’s defaults, with ongoing support as your services change.
- 02
Follow-up and billing
One place that shows who has been quoted, who is booked and who still owes, with follow-up written with you and kept up to date.
- 03
Account management and operations
Your procedures rewritten with your team and turned into checklists, client records and handoffs, with AI drafting where it saves real time.
- 04
Custom solutions
Client portals, internal tools, quote calculators and member areas, built for how your business works and supported every month after launch.
- 05
An AI layer for your business
One controlled layer over your clients, bookings, invoices and documents that custom AI agents can read from and act through, with rules on what each agent may do.
Support is not an add-on. It is the engagement.
Software that runs a business needs someone who knows it. Every client gets the same things, in writing.
A named lead
The person who built it is the person who answers. No ticket queue, no handover to someone new.
Scheduled check-ins
On the calendar, not only when something breaks. We review what is working, what is not, and what to build next.
New features every month
Agreed at the check-in and built that month, included in your support.
Monitoring and fixes
We watch what we built and fix problems, often before you notice them.
Written scope
Before anything starts you see what is included and what is not, so an invoice never surprises you.
Response times in writing
Agreed with you at the start and written into your plan, so you know when to expect an answer.
From the first call to the fifth month.
Intro call
Thirty minutes on how your business runs and where the time goes. No pitch deck.
A written plan
What we would build or change, what support looks like, and a fixed price, in writing.
Build or migrate
You see working progress every week and change course early, not at the end.
Launch and handover
We go live with you and walk your team through it.
Monthly support
Check-ins, fixes and new features, every month, with the same person.
We take on a small number of clients at a time, so each one gets the attention support promises.
Examples and guides.
Moving off the platform you started on: what a careful migration looks like
Square, Shopify, Wix, Squarespace, WordPress or something else: a worked example of moving to something you own, from the first inventory to the redirects that keep your search rankings.
From a written SOP to a follow-up workflow: a worked example
How a two-page procedure for chasing quotes becomes a short list of steps, a single follow-up list your team can see, and AI drafting only where it saves time.
Fix the SOP before you add AI
AI makes a clear process faster and a confused one faster too. Why the procedure comes first, and four questions to ask before you buy another tool.
What owners ask first.
Who is this for?
Established businesses, usually between five and fifty people, whose work has outgrown the tools they started with.
Do we have to replace the tools we use now?
No. Often the right answer is to build around them. We tell you which tools to keep, which to replace and why, before anything starts.
What does it cost?
Every engagement is scoped on the intro call. You get a fixed price in writing, covering the project and the monthly support, before any work starts.
How is this different from hiring an agency?
Most agencies are paid to launch. We are paid to stay. Support is not an add-on here; it is the engagement.
Will AI make decisions for our business?
No. AI drafts, sorts and summarises. Your people decide, and we draw that line in writing for each process.
Can AI agents work with the software we already use?
Usually, yes. We build custom agents that connect to your existing products through their own connections, with rules on what each agent may see and do, and a record of everything it does.
What happens if we stop?
Your domain is already yours and your data is exported to you. We help with the handover.
What is Saddle?
Saddle is our platform for building and hosting web apps that work well on a phone. Most of what we build for you runs on it, which is why we can change it quickly.
Tell us where the time goes.
Thirty minutes on how your business runs today. If we can help, you get a written plan and a fixed price. If we can’t, we’ll say so.